It seems that when electrical stores - and as far as I can tell, it is particularly electrical stores which are prone to this - want to make a big sales push, half-naked girls are positioned outside dancing to a loud beat. Apparently this helps sell TVs. Perhaps it really does, as hundreds of ajeoshis drive by thinking 'must buy high-def'.
The photos above are actually outside a branch of Samsung, which hasn't just opened, but clearly still subscribes to the sex-sells school of marketing. Or maybe it's meant to be an artistic thing. In the background a machine blows air through an inflatable figure of some description - another regular fixture outside these stores.
Back at Hi-Mart another two girls (and they always seem to be in twos for some reason), are more modestly dressed, but if anything are creating more of a visual effect with their neon-lit dancing pads.
But whereas the Samsung girls had the look of 'contractual obligations' about them, the Hi-Mart team seemed to be having more fun, flashing V-signs at anyone who looked at them on the road and also apparently me when I was taking this video. It can't be an easy job though - during my time in Korea I've been passed a number of times in stores by dancing girls heading for a break and they look often look sweaty and exhausted, and I can't imagine that it's made any easier by the traffic fumes they have to breathe in while cycling through their moves.
I was invited to a high-school show last year by a Korean friend who's a teacher. The school is vocational in nature and specialises in various kinds of performing arts, and there were clearly a number of girls who aspired to be dancers. At the time I wondered whether there was that much dance work available but I reckoned without the shopping jobs. It's not the stuff of careers though as there's definitely an age limit in operation - you don't see any women older than this trying to entice you into an ill-considered consumer experience.
Korean tags: 가게, 소음, 사다, 여자, 무용하다